Google Ads Keyword Match Types

Every keyword you add to your account can be assigned one of four possible match types.

Google ads keyword match types. Keyword match types best practices. To put it bluntly keywords are the backbone of your advertising operations they decide what people will see and how your store will gain more exposure. This is why it s important to always track conversions not just the cost per click. For every keyword added to your google ads account it is possible to choose one of five different match types.

Broad broad match modifier phrase or exact. Broad match is the default match type that all your keywords are assigned. For adwords now google ads keywords there are five different match types. Keyword match types help control which searches can trigger your ad.

Match types give you the power to control how relevant a search term needs to be to match your keyword and trigger your ad. There are four keyword match types in google ads. Simply put a match type assigns parameters for each keyword to control how relevant an internet user s search query must be for google to show your ad in the results. These are the five main keyword match types.

Exact phrase broad broad match modifier or negative. For example you could use broad match to show your ad to a wide audience or you could use exact match to hone in on specific groups of customers learn more about keyword matching options. Learn all about broad match broad match modified phrase match exact match and negative keywords. In this quick tutorial you ll learn the four keyword match types available in google advertising and how they differ as well as why keyword match types are important to the success of your ppc ad campaigns.

Let s jump right ahead to an overview of the different keyword match types. Gain full control over how your google adwords ads are triggered by mastering the different types of keyword matching options with this complete video and guide to keyword match types. There s a lot to say about keywords and their importance for your ecommerce. You need to know each type in detail so that you can make the right decision regarding which ones you want to add to your campaign.

Ads may show on searches that include misspellings synonyms related searches and other relevant variations. There are four different keyword match types to choose from when advertising with google ads formerly google adwords. You assign a match type by adding symbols to your keywords. This article explains how to choose the right match types for your ads.

For the traffic cost broad match modifier was slightly cheaper at 1 57 per click compared to 1 64 for the exact match but had a much lower conversion rate. Google ads keyword match type experiment conclusions. Broad match max reach min relevance modified broad match slightly lower reach greater. How keyword match types work.