Keyword Match Types Examples

Let s jump right ahead to an overview of the different keyword match types. For example if you bid on both the exact match keyword red flower and the broad match keyword flower a search on red flower will trigger the exact match and not the broad match. Phrase match triggers your ad when all of the words in your keyword or close variants match words in a user s search query even if other words are present in that query the words can be present in the search query in exactly the same order or re ordered if the intent of the search query matches that.

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There are 4 different keyword match types in adwords.

Keyword match types examples. Each match type has its own advantages and disadvantages and it s incredibly important to understand the circumstances in which you should use one and not the other. The order of keyword match types from broadest to narrowest. There are four keyword match types in google ads. Using the broad match modifier.

The first type of match type is the phrase match and includes all relevant keywords that include your main keyword in the same order. The four keyword match types. There are four different keyword match types to choose from when advertising with google ads formerly google adwords. Using multiple keyword match options.

For example you could use broad match to show your ad to a wide audience or you could use exact match to hone in on specific groups of customers learn more about keyword matching options. So in short the keyword match type allows you to define how similar search queries should be to your keywords in order to trigger your ads. This article explains how to choose the right match types for your ads. Broad match broad match modifier phrase match exact match.

In this quick tutorial you ll learn the four keyword match types available in google advertising and how they differ as well as why keyword match types are important to the success of your ppc ad campaigns. Keyword match types help control which searches can trigger your ad. For example if your primary keyword is ppc management then your advert will be triggered by keywords with that phrase in it some examples would be. Broad match broad match modifier phrase match and exact match.