Negative Keyword Match Types

Ok now that we re all on the same page as far as negative keyword basics go let s talk about match types. Understanding how these match types work is imperative if you want to maximize the value of negative keywords in your google ads and bing ad accounts. Your ad may still show if the search contains only some of your keyword terms.

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What are negative keyword match types.

Negative keyword match types. Broad match is the default match type that all your keywords are assigned. There are three types of negative keywords. So if your keyword is women s hats someone searching for buy ladies hats as well as women s scarves might see your ad. Now there are three types of negative keywords.

A negative broad matched keyword as google defines it is a keyword setting that allows you to exclude your ad for searches where every word in any order of your keyword phrase appears in the search. For example if you specialize in tropical winter vacations you do not want the keyword winter vacations to match searches for ski winter vacations. Broad phrase and exact. For example the negative keywords dog hat will prevent your ad from showing up when cute hats for dogs is searched.

For negative broad match keywords your ad won t show if the search contains all your negative keyword terms even if the terms are in a different order. This type is the default for your negative keywords. Would not show anytime the term showed anywhere in the query in that order. Negative broad match is the default setting that stops your ad from showing if all the negative keywords are searched regardless of order.

Here we will discuss the difference of negative match types and how they work. Negative keywords can be phrase or exact matches you use when you know a term doesn t apply to your business. Ads may show on searches that include misspellings synonyms related searches and other relevant variations. Negative keywords can be specified at either the campaign or ad group level.

Negative keyword match types when using negative broad match your keywords are matched to multiple variations of a phrase not all of which will be logical extensions of the phrase you re targeting and not all of which will be pertinent to. Using the broad match modifier. Let s look more closely at an example of each match type. Negative keywords can also be match typed except broad match modifier.

A match is prevented if all the words in the negative keyword exactly match the user s query. Phrase match triggers your ad when all of the words in your keyword or close variants match words in a user s search query even if other words are present in that query the words can be present in the search query in exactly the same order or re ordered if the intent of the search query matches that. Phrase match is the default match type. Would only not show when the exact term is the entire query.

There are three types of negative keyword match types.