Negative Keywords Example

A business sells laptop computers only and does not want their ads to be displayed for the following search queries.

Negative keywords example. Negative keyword matches shouldn t be all that tricky but at the same time google ads can overwhelm the best of us. For example if you exclude the negative broad match keyword flowers ads won t be eligible to serve when a user searches red flowers but can serve if a user searches for red flower. So although our example would keep the query dance lessons for adults from triggering your ad it would not keep dance for adults from triggering it. In fact our research shows that almost half of advertisers don t add a single negative keyword to their accounts over the course of a month.

You don t know how negative keywords matches work. However fewer businesses devote as much time and energy to building a negative keyword list despite the crucial role that negative keywords play in maximizing the roi of a google ads campaign. For example when you add free as a negative keyword to your campaign or ad group you tell google ads not to show your ad for any search containing the term free on the display network your ad is less likely to appear on a site when your negative keywords match the site s content. Some of the negative keywords provided may not be relevant to your campaigns so be sure to use your discretion when adding any of them to google ads.

It s crucial to account for negative keywords because you don t want to pay for terms that will never convert into sales. Use negative keywords and your ppc profits can increase dramatically. Here s what you need to know. For example if you re selling brand new apple laptops you don t want your ad to appear when someone searches for refurbished apple laptops so refurbished should be a negative keyword for your campaign.

Your negative keywords lists aren t going to cover the full range of relevant search queries. For example when you add free as a negative keyword to your campaign or ad group you tell adwords not to show your ad for any search containing the term free on the display network your ad is less likely to appear on a site when your negative keywords match the site s content. Negative keywords that almost every google ads campaign should include. If you re using display or video campaigns negative keywords can help you avoid targeting unrelated sites or videos but keep in mind that negative keywords work differently for display and video campaigns.

This is a list of keywords used at our internet marketing agency. Negative broad match keywords e g adult dance lessons prevent your ad from showing when each part of the negative keyword is included in the query regardless of the word order. This valuable technique tells google which phrases your ad should not be displayed for.